A group enables you to showcase your offerings, groups (hotels, stores, restaurants, etc), properties, organization, personalities, products, profiles, services, books, pets, etc by choosing the appropriate category. It enables you to have an effective online presence. You can interact with your fans and visitors through your group. You can also enhance your group by adding various Apps to it and get new fans virally by inviting your friends and your contacts to your group and much more!
You can create a group using your personal account on this community and can also add other people to administer your group.